Following the acquisition of Abbott Spine, Zimmer Spine sought to redefine the brand to reinforce the efficacy of the newly combined companies’ product portfolio among surgeon customers of both brands. Informed by research within the organization and with key customers, we developed a creative platform that centralized the brand message and a campaign concept that established a unified look and feel. “Solutions by the people of Zimmer Spine” integrated the two brands and established Zimmer Spine as a strong challenger in a highly competitive space.
