Taleo, a leader in HR information systems management, provides SaaS cloud-based solutions to small, medium and enterprise businesses across various industries. To increase lead volume and lead quality, we conducted a comprehensive review of Taleo’s digital marketing activities, resulting in a plan that maximized dollars, diversified the media mix and sharpened the overall demand-generation system. Implementation of consistent tracking, with full attribution, helped inform campaign management and ongoing marketing system optimizations.
