Body of Experts
ow does an iconic healthcare brand reinvent itself and deliver its message of “revolutionizing healthcare” to the influx of new residents in the fastest-growing city in America, when they don’t even know who you are?
Memorial Hermann had to do more than build on its reputation as a hospital. It had to communicate its comprehensive system that is leading change in Houston healthcare: doctors and specialists — a “Body of Experts” — devoted to giving patients the most advanced care possible.
Brand awareness, targeted LoB creative, touch-point mapping and intuitive site experiences elevated the full spectrum of services. Video in geo-targeted premium and native contexts drove brand engagement, demonstrating how MHHS’ Body of Experts brings a human touch to the most challenging healthcare cases.