La Madeleine restaurant interior

Rendezvous with Something New

How do you create an online experience as welcoming as la Madeleine country-French cafés? In addition, is there a way to create a magazine style form of content that brings dimension to the culture, sophistication and unique legacy of their café atmosphere.

La Madeleine moodboard
nFusion Insights

Insight

Over 50% of guests visit laMadeleine.com via their mobile devices. The new site needed to be mobile–friendly and respond not only to how users were visiting, but also where and when.

woman looking at the la Madeleine website on her mobile device
nFusion Strategy

Strategy

In addition to knowing over half of laMadeine.com visitors access the site via mobile devices, our team’s research also showed us 60%-70% of traffic was focused on menus and store locations. nFusion UX strategists outlined a simplified site structure that allowed for an easily accessible, user-friendly menu as well as geo-locating and day-parting capabilities so users could find the nearest la Madeleine cafés based off their current locations.

example of mobile-optimized wireframes showcase of site across multiple devices
nFusion Approach

Approach

Rich photography and design elements were created by the nFusion team to reinforce the brand’s country-French feel, while a mobile-first approach made the site more user-friendly and served up relevant content, including new menu items and promotions based on time of day and location.

icon brainstorming
finished site navigation
samples of la Madeleine brand photography
screenshot of the la Madeleine website locator
screenshot of the Hope In A Jar promotion
screenshot of the home page with day-parting