Rendezvous with Something New
How do you create an online experience as welcoming as la Madeleine country-French cafés? In addition, is there a way to create a magazine style form of content that brings dimension to the culture, sophistication and unique legacy of their café atmosphere.
Over 50% of guests visit laMadeleine.com via their mobile devices. The new site needed to be mobile–friendly and respond not only to how users were visiting, but also where and when.
In addition to knowing over half of laMadeine.com visitors access the site via mobile devices, our team’s research also showed us 60%-70% of traffic was focused on menus and store locations. nFusion UX strategists outlined a simplified site structure that allowed for an easily accessible, user-friendly menu as well as geo-locating and day-parting capabilities so users could find the nearest la Madeleine cafés based off their current locations.
Rich photography and design elements were created by the nFusion team to reinforce the brand’s country-French feel, while a mobile-first approach made the site more user-friendly and served up relevant content, including new menu items and promotions based on time of day and location.