Anheuser-Busch/InBev, a leading global brewer and top-five consumer products companies, launched Bacardi+, a beverage in the Ready To Drink category, and turned to nFusion to execute and manage a social media strategy that could grab the attention of the online-attuned target audience. nFusion oversaw a grassroots campaign, exclusive to Facebook fans, that increased fans for the Bacardi+ page, created 20,000 Facebook stories and served over 23 million impressions over the course of the campaign.
