In these two videos, Samsung’s Sten Hallock talks about working with nFusion over the past four years, including launching the Galaxy Tab and Smart TV products and Samsung’s challenge of engaging customers around extremely complex products in a soundbite world.
Telling Complex Stories
“nFusion was able to help us identify a really interesting way to position the [Galaxy Tab] and bring it to life. The program was tremendously successful, we saw extremely good responses and it was nothing but a positive for our business.” – Sten Hallock, Senior Manager Online Marketing, Samsung Consumer Electronics.
Transforming Digital Experiences
“Samsung is a challenging company to support. We are extremely aggressive. We are extremely fast-paced. To succeed in that environment requires a great deal of agility, it requires a great deal of commitment, and it requires a great deal of perseverance. nFusion has been particularly good there, and I’d say that’s one of the reasons our partnership has continued to thrive and good over the last few years has been that commitment and that ability.” – Sten Hallock, Senior Manager Online Marketing, Samsung Consumer Electronics.
“nFusion has been one of the few agencies that I’ve worked with that’s been able to keep up with us and keep us on track and not have the work suffer in the process.” – Sten Hallock, Senior Manager Online Marketing, Samsung Consumer Electronics.