With social media, act now and plan later

This is not normally the advice I offer to clients, but a recent article in the Wall Street Journal entitled “Who owns your name on Twitter” reminded me that this is a time to act now. Many companies are trying to determine their social media strategies and, given the complexities and organizational implications, it may be a while before specific implementation plans are in place. We are encouraging and assisting clients to lock down their rightful names on multiple networks, much as we did many years ago with domain names. While they continue to plan their activation strategies, they’ll be confident that no one has usurped options that they would like to have.

How secure are your brand names in the social media world?