Exploring the Business Environment from the CMO’s Perspective — A Four-Part Radio Series
nFusion CEO John Ellett recently appeared as a guest on “This Week in Marketing,” a presentation of the San Diego Chapter of the American Marketing Association and WSRadio Internet Talk Radio. In this four-part interview host Jimmy Page asks John to describe
- How the modern customer differs from that of the 1990s
- What challenges marketers face in today’s increasingly complex marketing industry
- The initial journey of the newly hired CMO
- How (and what) measurements can pave the way for a CMO’s success
Part 4: How can measurement — and accountability — lead to success for today’s marketing leader?
In the fourth and final part of the series John explains the ever-increasing demand on a CMO to measure and prove results; he describes how measurement influences the relationship between the CMO and the CFO; he offers advice on what marketers should be measuring; and he describes the perils of not placing enough of a focus on measuring and analyzing data.
More advice from John is available in his book, “The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents.” Download the first chapter for free!