What’s the most important digital marketing discussion in 2010?

This question was posed on AdAge.com and the results of respondents reflect what we are hearing in our conversations with clients. The top response was Social Media (60%) and second was Optimization and Tracking (19%). Finishing with less than 10% each were Creative Innovation, Agency Structure and Publishing Economics.

Of the social marketing options available, the most visible and somewhat controversial right now is Facebook. To get a better handle on the value marketers are seeing by integrating Facebook into their marketing mix we are conducting a poll and invite you to participate. The results will be shared at the SMX Conference in Seattle on June 9 and sent to all respondents after that.  Please take three minutes to share your experience by taking the survey at http://bit.ly/ajniij.

I appreciate your feedback and hope the results will be informative to you.