What Separates Great CMOs From The Rest Of The Marketing Pack?

The new business environment offers great opportunities for the marketing change agent who is willing to embrace the disciplines of measurement and social listening and leverage them to positive effect.

In this Bazaarvoice video nFusion CEO John Ellett offers insights into how the strategic use of data can help marketers and their brands succeed and how today’s great marketing leaders understand the role of measurement and analytics to inform their marketing organizations’ strategies. He highlights how smart marketing change agents restructure their operations to overcome traditional organizational silos and advises that marketers pay particular attention to the voices of their digitally enabled, socially connected customers, embracing customer advocacy to propel their brands forward.


You can learn more about how great CMOs are challenging the status quo — and using data to help transform their marketing operations — in John’s book, “The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents.”

Read more about John’s book: The CMO Manifesto.

Listen to John discuss how the best CMOs use data to measure and improve results on the radio show, “This Week In Marketing”