What makes great b-b marketing?

B-B Magazine just released its awards for best marketing activities of the past year. Our agency’s work for Nortel was named a winner for Best Online Video.

We’re particularly proud of this recognition because it reflects the use of new media in building a strong brand. Nortel can’t match Cisco’s spending in traditional media, so it needs to engage its potential customers in powerful and efficient ways. The use of video content on the company’s website and in sales presentations in one great method.

I’m always interested in seeing other effective and efficient b-b activities. Please send them if you have them.