What can the Tiger Woods affair(s) teach us about branding?

That was the question posed on LinkedIn this week and I had to respond. Here is my response.

1. Be remarkable and you build your brand.
2. Lose your integrity and you destroy it.

Of course, this begs my follow-up question: Which is harder: being remarkable or acting with integrity?

Next week I’ll expand on this with the last in the series, “Attributes of an effective marketing leader.” In the meantime, how would you answer the question I posed?