“We mutually pledge to each other our Lives, our Fortunes, and our sacred Honor.”

These were the words that closed the Declaration of Independence and set into motion the most remarkable experiment in government. I love the Fourth of July because it is a reminder that when people commit themselves to change the course of human events, anything is possible!

As a marketing leader, are you displaying the courage of our forefathers to break with the status quo and lead the change your organization needs? Has your team mutually pledged their lives, fortunes and sacred honor to the cause you are championing? This might be a good weekend to reflect and find some inspiration from Hancock, Jefferson, Franklin and others. With mutual commitment to a worthy cause, anything is possible!