Turning Likes Into Customers: Parkes Presenting At eM13

Bill Parkes HeadshotSocial media has evolved dramatically since Facebook first graced Harvard’s campus. Meanwhile, the way in which customers interact with brands, trust in brands and advocate for brands has changed too.

On Tuesday, April 9 nFusion’s EVP and Chief Digital Officer Bill Parkes will discuss how to go beyond social media likes and build the New Social Capital at the eMarketing Association’s eM13 conference in San Francisco.

Can’t make the conference? Join the online conversation by following the hashtag: #newsocialcapital. Got questions in advance? Tweet Bill at @billparkes.

The New Social Capital

Definition of social capital.
Definition: New Social Capital (noun, pronounced ‘nu so-shel ka-pe-tal’)

Check back Wednesday, April 10 for a rundown on

  • Customers’ new expectations of branded digital experiences
  • Key considerations to incorporate into your company’s marketing strategy to build even more social capital