Exploring the Business Environment from the CMO’s Perspective — A Four-Part Radio Series
nFusion CEO John Ellett recently appeared as a guest on “This Week in Marketing,” a presentation of the San Diego Chapter of the American Marketing Association and WSRadio Internet Talk Radio. In this four-part interview host Jimmy Page asks John to describe
- How the modern customer differs from that of the 1990s
- What challenges marketers face in today’s increasingly complex marketing industry
- The initial journey of the newly hired CMO
- How (and what) measurements can pave the way for a CMO’s success
Part 3: What can the CMO do to ensure success at the start of a new marketing journey?
In part three of the series John offers advice on tactical moves the marketing leader should consider when building a brand from scratch; the moves a marketing change agent should make when rebuilding an existing brand; how the best CMOs build great teams; and things the CMO of a large marketing operation does to keep the company agile.
More advice from John is available in his book, “The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents.” Download the first chapter for free!