As nFusion CEO John Ellett muses in a recent Forbes post, it takes more than a “test and learn” approach for marketing change agents to transform the way their organizations market. They really have to reinvent their entire marketing departments in order to flourish in the converged media era. That takes a CMO with an eye toward bold leadership as he or she effects positive change.
Korn/Ferry recently published a paper that highlights three core competencies most essential for success in the ever-expanding role of the CMO:
- Creating something new and different
- Focusing on action and outcomes
- Inspiring others
The paper aligns well with the ideas John explores in his book, “The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents.” In fact, John’s Forbes post is an interview with Korn/Ferry’s Caren Fleit, one of the writers of the paper. Talk about alignment!
We hope you’ll find the paper as informative as we did.