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Beyond the Hype: What Really Works in Mobile Marketing

I recently had the privilege of authoring a CMO Solution Guide for The CMO Club and Oracle Marketing Cloud on the most effective uses of mobile marketing. What I discovered in the process is that we should stop thinking about “mobile marketing” as a separate…

Last Updated May 5, 2017 John Ellett

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Mobile’s “Oh My Gosh We Missed It” Moment (Josh Bernoff interview)

Watching the World Cup has been a glorious, unifying experience, and the most social event ever, some say, topping 618,725 tweets per minute. During the #USAvsBEL game, my nFusion teammates and I piled into our break room, bit our nails and cheered the “Secretary of Defense” (Tim Howard) for…

Last Updated July 21, 2014 nFusion