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Beyond the Hype: What Really Works in Mobile Marketing

I recently had the privilege of authoring a CMO Solution Guide for The CMO Club and Oracle Marketing Cloud on the most effective uses of mobile marketing. What I discovered in the process is that we should stop thinking about “mobile marketing” as a separate…

Last Updated May 5, 2017 John Ellett

The New Marketing Leader

Death and Marketing

OK. So maybe marketing isn’t bullfighting, and a caffeine overdose is likely the biggest physical risk for chief marketing officers. Heck, even the average tenure of a CMO has doubled to 45 months on average (60 months in tech), spurred by the influence and impact of digital, social and…

Last Updated March 14, 2014 nFusion