SAP Hybris CMO On Why HBO’s ‘Westworld’ Foreshadows The Future Of Marketing

Artificial intelligence has become a hot topic for markers as technology advancements make it easier to use smart data to dynamically create tailored customer experiences. But is AI still science fiction for most marketers or is it an eminent reality? To get some answers to this question, I had a conversation with Jamie Anderson, CMO of SAP Hybris, who is actively involved with the enterprise software company’s customers to help them understand how to make progress in incorporating artificial intelligence into their commerce platforms. Read my interview here