SanDisk: Telling Life’s Stories From Memory

nFusion helped SanDisk develop a new brand campaign, Telling Life’s Stories From Memory, that engaged users through a paid, owned and earned strategy using standard and rich media units across mobile, tablets and desktops, amplifying the campaign through custom content and stimulating conversation with promoted social posts.

Please click the links (and/or images) below to experience the media placements and dive deeper into the Telling Life’s Stories From Memory microsite.

SanDisk “Telling Life’s Stories From Memory” Microsite

The hub of the campaign was the microsite: http://stories.sandisk.com/. The site reaches out to influencers, the Extreme Team and users who, through their photos and experiences, paint bigger pictures of Life’s Stories.

The SanDisk Extreme Team is a group of professional photographers whose vision is as uncompromising as their equipment. Their profiles and links to their work, organized by theme, are at the heart of the microsite.

The microsite also serves as a point of entry for users to submit their photos as part of SanDisk’s Share Your Stories contest.

A product page offers users direct routes to various SanDisk featured products, which can be found on the main SanDisk website.

SanDisk Telling Life's Stories From Memory microsite
SanDisk “Telling Life’s Stories From Memory” microsite

 

SanDisk #sandiskstories Facebook Page

A page dedicated to incredible stories from some of the world’s best photographers as well as customer photographs.

Incredible stories from some of the world's best photographers and customer photo curation page by SanDisk.
Incredible stories from some of the world’s best photographers and customer photo curation page.

 

Creative Media Placements: Specific Examples of Creative and Content

Expandable Banner (element of the Engage portion of the paid media strategy)

Expandable-banner-Gizmodo
Expandable Banner for SanDisk campaign on Gizmodo/Lifehacker

 

Custom Filmstrip Unit (element of the Engage portion of the paid media strategy, placed on National Geographic site)

Custom Filmstrip Unit
Custom Filmstrip Unit for SanDisk campaign on National Geographic

 

Desktop Custom Rich Media (element of the Engage portion of the paid media strategy)

Desktop Custom Rich Media for SanDisk Campaign
Desktop Custom Rich Media for SanDisk Campaign

 

Sponsored Content (element of the Amplify portion of the paid media strategy)

Sponsored Content for SanDisk Campaign
Sponsored Content for SanDisk Campaign

 

Custom Content (element of the Amplify portion of the paid media strategy)

Custom Content for SanDisk Campaign on the Matador Network
Custom Content for SanDisk Campaign on the Matador Network

 

Gear Patrol Custom Content (element of the Amplify portion of the paid media strategy)

Gear Patrol Custom Content for SanDisk Campaign
Gear Patrol Custom Content for SanDisk Campaign

Reddit Rotating Sponsored Headline (image does not link to Reddit)

Reddit Rotating Sponsored Headline for SanDisk
Reddit Rotating Sponsored Headline for SanDisk

 

Facebook Exchange Marketplace Ads (image does not link to Facebook)

SanDisk Facebook Exchange Marketplace Ads
SanDisk Facebook Exchange Marketplace Ads

 

 

Twitter Promoted Tweet (image does not link to Twitter)

Twitter Promoted Tweet for SanDisk (mock-up)
Twitter Promoted Tweet for SanDisk (mock-up)

 

*** Thank you for reviewing “SanDisk: Telling Life’s Stories From Memory” ***

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