Samsung is bringing its digital marketing A-game to the PGA Championship this week, offering a multi-screen experience to track the leaderboard as they make their way through a wet, rain-soaked course.
With the new “PGA Championship TV App,” owners of Samsung Smart TVs can toggle between live TV feeds, launch an interactive leaderboard, pair their TV and Android devices and vote for the 16th hole location – which will surely bring out the Dr. Evil in all of us to maximize the putting nerves.
Samsung partnered with PGA and Turner Sports on the app, the first event-based golf experience app for Samsung Smart TVs. The golf tournament runs from Thursday through Sunday (Aug 7 – 10); check out the PGA site and TV times.
“It is a great example of how Samsung can connect its products across multiple screens to bring golf fans closer to the game they love,” says Peggy Ang, vice president of marketing communications for Samsung Electronics America.