Pepsico’s Julie Hamp on integrating social media

One of my highlight’s from this spring’s SXSW Interactive conference (#sxswi) was a discussion I had with Julie Hamp. In her role as SVP, Chief Communications Officer at Pepsico, she sees first-hand both the challenges and opportunities associated with social media.

She is quite candid about the difficulties of integrating all touch-points, including social media engagement. But she is bullish on the power of  “dynamic engagement loops” and the ability to use real customer feedback via social media to shape company decisions.

Here, in her words, are her insights (and my poor cinematography).