Connections Planning & Media

5 Steps to Accelerate Your Modern Marketing [Infographic]

[this post originally appeared on the Forbes CMO Network] How can you improve the success of your company and the trajectory of your career at the same time? Become a modern marketer! While the term “modern marketing” is getting a lot of visibility these days,…

Last Updated September 3, 2015 John Ellett

Connections Planning & Media

Coozies and your ABCDEs: 7 Lessons From the Marketo Summit

They say that purple is for passion, right? Well, the 6K #MKTGnation attendees at the very purple 2015 Marketo Summit were bringing the love. Marketo is pretty giddy itself these days, basking in 56% yoy growth, 4K customers and new partnerships. Here are the storylines from…

Last Updated September 3, 2015 nFusion

Content Planning & Creative

Content Creation? Magazines Wrote the Book.

Well, we are done with Q1 2015. So you are probably expecting a post about personalization, data science, experience design, a SXSW recap or a Meerkat-vs-Twitter Periscope POV. Those are all on my to-do list, but today we are talking magazines.  I am going on…

Last Updated September 3, 2015 nFusion

Marketing Leadership

10 lessons I learned about courageous marketing from the Cojones Awards

This past Saturday at SXSW my agency, nFusion, sponsored the Cojones Awards which recognized bold marketing leaders who had the courage to disrupt the status quo. As chair of the selection committee which included other CMOs and marketing experts, I had the privilege of interviewing sixteen…

Last Updated September 3, 2015 John Ellett

Modern Marketing

The Cojones to Create Change

It’s an incredible time to be a marketer. And, yes, the reports of the death of the CMO has been greatly exaggerated, to paraphrase Mr. Clemens, with CMO tenure rising to 45 months (60 months at tech firms). Two Seismic Forces for Modern Marketers At a basic…

Last Updated April 11, 2016 nFusion

Connections Planning & Media

#CES2015 and Signs of Modern Marketing

CES is a monster, 40 years in the making. More than 160,000 people and 3,500 exhibitors are descending upon Las Vegas this week to check out the latest shiny objects at the world’s largest consumer electronics trade show. And everything CES has become near and dear to…

Last Updated September 3, 2015 nFusion

Content Planning & Creative

Content Happens. Now What.

Last month my team and I were in New York to discuss ’15 strategy and to meet a new client. He came to his executive post after an impressive 20-year run with a well known B2B brand and had partnered with one of the most…

Last Updated September 3, 2015 nFusion

General

Why I joined nFusion

We’re delighted to welcome Matt Huser to Austin as the newest member of our team. Described by peers as a “world-class executive,” Matt becomes nFusion’s managing director and will lead the agency’s account services, business development and marketing teams. We asked Matt to say hello and describe what…

Last Updated November 11, 2014 nFusion

Best Marketing Practices the Digital Era

Samsung’s PGA Championship App Aims For A Multi-Screen Hole-in-One

Samsung is bringing its digital marketing A-game to the PGA Championship this week, offering a multi-screen experience to track the leaderboard as they make their way through a wet, rain-soaked course. With the new “PGA Championship TV App,” owners of Samsung Smart TVs can toggle between…

Last Updated August 14, 2014 nFusion