Brand Strategy in the Digital Era

Cojones Awards 2016

Last Updated January 19, 2016 nFusion

General

Photos from the nFusion Holiday Party

We had a great time last week at the nFusion Holiday Party at the Hotel Van Zandt

Last Updated December 14, 2015 nFusion

General

Branding in the Modern Age

Our managing director Matt Huser recently wrote an article for Texas CEO Magazine about branding in the modern age. Here’s a small sample: We live in a world of buzzwords and sound bites. One of the most popular buzzwords today is “Customer Experience,” and for…

Last Updated December 14, 2015 nFusion

General

The CMO Solution Guide

On behalf of the the CMO Club and Oracle Marketing Cloud, we recently interviewed 20 CMOs and digital marketing leaders to understand how they navigate the sometimes-treacherous waters of modern marketing. The result is “The CMO Solution Guide For Building A Modern Marketing Organization.” Written…

Last Updated March 4, 2016 nFusion

General

Ad Fraud: What To Do To Beat The Bots

Nefarious robots are out to destroy your business. No, this isn’t the plot of the latest summer blockbuster. It’s the all too real threat to advertisers that’s happening right now: The theft of your marketing dollars. Do you know that in 2015 an estimated $6.3…

Last Updated July 7, 2015 Alison Watson

Connections Planning & Media

5 Commandments of Modern Marketing

It’s a noisy world out there if you are a marketer trying to generate results. The proliferation of media channels and technology make it challenging to communicate with your audience. The number of new entrants into a given product space changes daily, sometimes commoditizing your…

Last Updated September 3, 2015 nFusion

Content Planning & Creative

Purpose-Driven Marketing: Patagonia Uses Content to Create True Brand Advantage

How many times do you hear a retailer tell you to buy less of their stuff? Patagonia did just that in 2013 with the launch of a film called Worn Wear, which the company bills as “…an antidote to the Black Friday and Cyber Monday…

Last Updated September 3, 2015 nFusion