General

Branding in the Modern Age

Our managing director Matt Huser recently wrote an article for Texas CEO Magazine about branding in the modern age. Here’s a small sample: We live in a world of buzzwords and sound bites. One of the most popular buzzwords today is “Customer Experience,” and for…

Last Updated December 14, 2015 nFusion

General

The CMO Solution Guide

On behalf of the the CMO Club and Oracle Marketing Cloud, we recently interviewed 20 CMOs and digital marketing leaders to understand how they navigate the sometimes-treacherous waters of modern marketing. The result is “The CMO Solution Guide For Building A Modern Marketing Organization.” Written…

Last Updated March 4, 2016 nFusion

General

Ad Fraud: What To Do To Beat The Bots

Nefarious robots are out to destroy your business. No, this isn’t the plot of the latest summer blockbuster. It’s the all too real threat to advertisers that’s happening right now: The theft of your marketing dollars. Do you know that in 2015 an estimated $6.3…

Last Updated July 7, 2015 Alison Watson

Connections Planning & Media

5 Commandments of Modern Marketing

It’s a noisy world out there if you are a marketer trying to generate results. The proliferation of media channels and technology make it challenging to communicate with your audience. The number of new entrants into a given product space changes daily, sometimes commoditizing your…

Last Updated September 3, 2015 nFusion

Content Planning & Creative

Purpose-Driven Marketing: Patagonia Uses Content to Create True Brand Advantage

How many times do you hear a retailer tell you to buy less of their stuff? Patagonia did just that in 2013 with the launch of a film called Worn Wear, which the company bills as “…an antidote to the Black Friday and Cyber Monday…

Last Updated September 3, 2015 nFusion

Content Planning & Creative

Thinking about a website redesign? Think again.

We’ve gained a lot of experience over the years working with some of the world’s leading marketers. We know what works and what consumers in most categories expect. To help you avoid the pains of a website redesign that falls short of expectations, the team…

Last Updated September 3, 2015 nFusion

Content Planning & Creative

nFusion wins Gold at 2015 Effie Awards

We’re proud to announce nFusion has won a 2015 Gold Effie for work on the Samsung Curved TV launch campaign. The Effie Awards recognize the industry’s most effective marketers — highlighting ideas that work and encouraging insightful dialogue about the drivers of marketing effectiveness. We’ve…

Last Updated September 3, 2015 nFusion

Content Planning & Creative

Future Ready Content

Last week, Dell kicked off a new multi-million-dollar campaign called “Future Ready” (#BeFutureReady), which shows how Dell is helping organizations and customers transform the way they work and the way they live. We’re downright ecstatic to have created content strategy and deliverables, including the anthemic…

Last Updated September 3, 2015 nFusion