AI Will Disrupt Brand Building As We Know It, Says Gartner’s Andrew Frank

Andrew Frank has been studying artificial intelligence (AI) since the 1980s before becoming a game developer and eventually a interactive marketing technology expert for large agencies. Now as VP Distinguished Analyst with Gartner for Marketing Leaders, he assesses the impact of AI on marketing. He is both optimistic about the impact AI will have, describing it as inevitable, and realistic about the disruption the capabilities will have on purchase decisions and brand building.

I recently discussed these topics with Frank. Here are the highlights of our conversation. Read more…