If you are like me, your smart phone has become an indispensable companion. And it is changing the way we make purchase decisions. Whether getting real-time information on product ratings and reviews, finding directions to the nearest retail outlet or scanning a QR code to learn more before you buy, mobile devices are becoming integral to the buying process.
We recently helped launch a mobile microsite for Samsung’s Central Station (type http://samsungcampaigns.com/centralstation into your smart phone’s browser to check it out). Our data is showing more and more business decision makers are exploring information from their mobile devices, so having content formatted for that experience is very important.
Consumers are even more actively using smart phones in the shopping process. Here’s a good report with more insights from GS1 if you are interested in the many ways mobile devises are reshaping retail experiences.