How can you be different?

I just discovered John Moore’s blog, Brand Autopsy, and appreciate his recommendation of a new book by Harvard Business School professor Youngme Moon, entitled Different: Escaping the Competitive Herd. The video that explains the book is engaging and thought-provoking, so I’ve included it on the article page for this post.

I haven’t had a chance to read Moon’s book yet. If you have, what did you think about it?

In an age of fast followers, how long do you believe a brand can truly remain different? Who does this well today?