The growth of Programmatic Advertising has been pretty astounding, and it doesn’t look like it’s going to slow down anytime soon. Recently, CMO.com asked industry thought leaders about their thoughts on the future of Programmatics. One of those thought leaders was our Media Director, Alison Watson, and she had this to say:
In 2016 we will continue to see big brands put significant effort behind figuring out where programmatic fits for their branding objectives. Programmatic won’t just be about direct response as the technology continues to quickly evolve to include traditional buying options–primarily TV at the moment.
Read the entire article here.