What would you like to see?

Brand Strategy in the Digital Era

Dell CMO talks about role of social media

This is a good interview by Erin Nelson, new CMO at Dell. She discusses, among other things, how the company learned the importance of social media conversations the hard way.

Last Updated November 15, 2012 John Ellett

The New Agency Model

Integrated media planning shouldn’t be so difficult

The ANA and AAAA just released a survey indicating marketers could be doing a better job of planning media in an integrated manner. The headline in Adweek read “Integrated media plans face obstacle course. New survey shows agencies need more metrics, better grasp of Web.”…

Last Updated November 15, 2012 John Ellett

The New Agency Model

Agencies as a time suck?

BrandWeek just reported that 45% of CMOs are spending more time with their agencies and that only 21% of them believe they are getting their agencies’ best work. Wow! What’s wrong with this picture? CMOs are under more pressure to produce results with less money…

Last Updated November 15, 2012 John Ellett

The New Agency Model

What’s wrong with ad agencies today?

I read two articles in the last week about marketers’ frustrations with traditional advertising agencies. One was quoting HP’s marketing VP about the lack of speed in his current agencies. The other was highlighting the emergence of digital agencies taking the lead with clients over…

Last Updated November 15, 2012 John Ellett

The New Agency Model

Why do advertising agencies neglect search marketing?

One could argue that the most effective medium for marketers today is search engines. Yet almost no advertising agencies have search marketing as part of their core competency. Why is that? Our firm has taken a very different path and invested in building a strong…

Last Updated November 15, 2012 John Ellett

The New Agency Model

Enfatico, welcome to the new world!

Much has been written about the misfit between traditional ad agencies and the new digital world in which we are marketing. They don’t get it. They are too siloed. They can’t kick their dependence on TV. They aren’t adaptable. The criticisms go on and on….

Last Updated November 15, 2012 John Ellett