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Best Marketing Practices the Digital Era

What’s the most important digital marketing discussion in 2010?

This question was posed on AdAge.com and the results of respondents reflect what we are hearing in our conversations with clients. The top response was Social Media (60%) and second was Optimization and Tracking (19%). Finishing with less than 10% each were Creative Innovation, Agency…

Last Updated November 19, 2012 John Ellett

Best Marketing Practices the Digital Era

Are you tweeting like a rock star?

Like almost everyone else using Twitter, I follow some celebrities. I find out more about who they are by reading about what they do every day, as shared via their tweets. It is interesting to me to know what it is like to be inside…

Last Updated November 15, 2012 John Ellett

New Media

Why mobile + social is a powerful intersection

Today’s New York Times article written at SXSW covers one of the hottest trends in social media – the use of mobile location-based services (LBS). The story, Telling Friends Where You Are (or Not), highlights the emergence of Foursquare as one of the fastest-growing social…

Last Updated November 15, 2012 John Ellett

New Media

10 newbie Twitter mistakes made by businesses

I saw this post on Social Media Today and thought it was worth sharing. While I’m not the most active person on Twitter, I have been successful in avoiding 9 of the 10 mistakes that Mike Johansson lists. Which one do you think I make?…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

10 corporate Twitter accounts worth following

I ran across this article on PCMag.com recently: 10 Corporate Twitter Accounts Worth Following. It features companies that include Dell, JetBlue and Whole Foods. If you want to benchmark your company’s Twitter activity, these 10 firms would be a good place to start.

Last Updated November 15, 2012 John Ellett

New Media

A boomer CEO’s journey through social media, part 3: Twitter

Twitter is all the rage. But it took me a while to figure out why. I’m beginning to understand. Twitter is described on Wikipedia as “a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets…

Last Updated November 16, 2012 John Ellett

New Media

A boomer CEO’s journey through social media, part 1: social networks

I’ll admit it. I’m not a digital native. While I had a hand in the PC revolution and am fairly technically savvy, the explosion of social media options outstripped my capacity to understand them all. Fortunately, I’m surrounded by many digital natives and social media…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

Twitter really can be useful!

I’ve had several conversations about Twitter with executives from different organizations over the past few weeks. The frequent response on their end was something like “you’ve got to be kidding, Twitter is stupid.” A year ago, I would have probably said the same thing. But…

Last Updated November 15, 2012 John Ellett

New Media

Microsoft/Yahoo deal will create opportunity for marketers

Today, Microsoft and Yahoo entered into a 10-year agreement in an effort to compete with Google in search marketing. At nFusion, we’ve been anticipating this agreement since talks began last year. Read more here: http://kl.am/1P1o

Last Updated November 16, 2012 John Ellett