Today’s New York Times article written at SXSW covers one of the hottest trends in social media – the use of mobile location-based services (LBS). The story, Telling Friends Where You Are (or Not), highlights the emergence of Foursquare as one of the fastest-growing social platforms and covers other platforms, such as Facebook, Google and Yelp, which also use LBS. The combination of social networks with GPS-enabled smart phones brings both immediacy and relevancy to consumers. Whether using the capabilities… Read more »
Posts Categorized: New Media
10 newbie Twitter mistakes made by businesses
I saw this post on Social Media Today and thought it was worth sharing. While I’m not the most active person on Twitter, I have been successful in avoiding 9 of the 10 mistakes that Mike Johansson lists. Which one do you think I make? How does your Twitter use rate on Johansson’s list?
10 corporate Twitter accounts worth following
I ran across this article on PCMag.com recently: 10 Corporate Twitter Accounts Worth Following. It features companies that include Dell, JetBlue and Whole Foods. If you want to benchmark your company’s Twitter activity, these 10 firms would be a good place to start.
A boomer CEO’s journey through social media, part 3: Twitter
Twitter is all the rage. But it took me a while to figure out why. I’m beginning to understand. Twitter is described on Wikipedia as “a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140Â characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers.” By looking at the fundamentals of the medium it is easier… Read more »
A boomer CEO’s journey through social media, part 1: social networks
I’ll admit it. I’m not a digital native. While I had a hand in the PC revolution and am fairly technically savvy, the explosion of social media options outstripped my capacity to understand them all. Fortunately, I’m surrounded by many digital natives and social media experts who have coached me through the fog. This is the first in a series of posts that retraces my journey from having limited “social skills” to becoming a socially adept executive. My journey started… Read more »
Twitter really can be useful!
I’ve had several conversations about Twitter with executives from different organizations over the past few weeks. The frequent response on their end was something like “you’ve got to be kidding, Twitter is stupid.” A year ago, I would have probably said the same thing. But this week I was actually irritated when I got an e-newsletter that I wanted to share with my Twitter followers and couldn’t do it easily because it had no forwarding functionality connected to Twitter! Here… Read more »
Microsoft/Yahoo deal will create opportunity for marketers
Today, Microsoft and Yahoo entered into a 10-year agreement in an effort to compete with Google in search marketing. At nFusion, we’ve been anticipating this agreement since talks began last year. Read more here: http://kl.am/1P1o
Why do I blog?
I have to admit. Some days I ask myself this question. So I was very happy to find encouragement in this little video discussion between Seth Godin and Tome Peters. I hope you find similar encouragement to continue your blog or the courage to start one.
Cisco CTO gets high marks for her use of Twitter
I just started following Padmasree Warrior, the CTO at Cisco, and found her to be worth following. It turns out I’m not the only one. PaidContent.org just gave her an “A” for how she uses Twitter. Read their review to get good advice on executive dos and don’ts on tweeting.
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nFusion CEO John Ellett’s passion is to encourage and support marketing change agents who wish to make a positive impact at their organizations.