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Modern Marketing

3 Common Issues with Your Approach to Content (And How to Fix Them Today)

Since we launched the nFusion Content Studio, I’ve had numerous conversations with CMOs who frustratingly declared that their number one headache is content creation. They fully appreciate the need to produce more relevant content, more frequently and more efficiently. Yet they are encountering numerous issues…

Last Updated October 7, 2016 John Ellett

Modern Marketing

How influencer tactics can bring personalization to content marketing

Influencers can be a powerful tool in your modern marketing kit. Identifying and activating them can be tricky though. Don’t fret though! Steve Callahan, our VP of Experience Strategy and Design, provides insights into influencer marketing in a new article by MarketingDive.com.

Last Updated March 31, 2016 nFusion

Brand Strategy in the Digital Era

nFusion Partners with Tely

Last Updated March 25, 2016 nFusion

Modern Marketing

Modern Marketing vs. Advertising: Valentine’s Day Edition

Advertising, like a first date, just scratches the surface of a relationship. On a first date (as a company), you want to connect with a person (your audience) on every level, but you’re just feeling each other out first. Do they like me? Are we…

Last Updated February 11, 2016 nFusion

Best Marketing Practices the Digital Era

How Blueprints Can Lead To More Predictable Marketing Success

Integrate is a software platform that helps marketers better manage their lead generation activities. Our CEO John Ellett interviewed Integrate CMO Scott Vaughan about how companies can use “blueprinting” to encourage inter-departmental collaboration for a new post on the Forbes CMO Network blog. One of…

Last Updated January 25, 2016 nFusion

Brand Strategy in the Digital Era

Cojones Awards 2016

Last Updated January 19, 2016 nFusion

Connections Planning & Media

5 Steps to Accelerate Your Modern Marketing [Infographic]

[this post originally appeared on the Forbes CMO Network] How can you improve the success of your company and the trajectory of your career at the same time? Become a modern marketer! While the term “modern marketing” is getting a lot of visibility these days,…

Last Updated September 3, 2015 John Ellett

Modern Marketing

The Cojones to Create Change

It’s an incredible time to be a marketer. And, yes, the reports of the death of the CMO has been greatly exaggerated, to paraphrase Mr. Clemens, with CMO tenure rising to 45 months (60 months at tech firms). Two Seismic Forces for Modern Marketers At a basic…

Last Updated April 11, 2016 nFusion