What would you like to see?

Best Marketing Practices the Digital Era

What’s the most important digital marketing discussion in 2010?

This question was posed on AdAge.com and the results of respondents reflect what we are hearing in our conversations with clients. The top response was Social Media (60%) and second was Optimization and Tracking (19%). Finishing with less than 10% each were Creative Innovation, Agency…

Last Updated November 19, 2012 John Ellett

General

Five New Year’s resolutions for marketing leaders in 2010

It’s that time of year to reflect, renew and refocus. And resolutions are a time-honored tool to help us do these things. So here are five resolutions I propose for marketing leaders everywhere and ones that I hope to accomplish myself. In 2010 I resolve…

Last Updated November 16, 2012 John Ellett

General

Mentoring resource for aspiring managers

Occasionally I encounter a resource that I must share. 3 Minute Mentor is one of those. The videos are the brainchild and production of Nigel Dessau, whose day job is CMO of AMD. In his free time (where he finds it, I don’t know) Nigel…

Last Updated November 16, 2012 John Ellett

General

18 things I’m thankful for this year

1.   The surgeon, medical assistant, nurses and physical therapists whose dedication to their professions improved my quality of life immeasurably! 2.   All the new mothers and fathers at nFusion. It was a banner year! 3.   My two sons, now both college graduates, who are…

Last Updated November 15, 2012 John Ellett

General

A marketer is a terrible thing to waste

This is the title of an article on BusinessWeek.com by Beth Comstock, chief marketing officer and senior VP at GE. In the article she asserts that marketing should be more prominent during challenging periods, not less. I couldn’t agree more, which is why I’m focused…

Last Updated November 16, 2012 John Ellett

General

Five great sites for marketing videos

If you prefer to watch instead of read as a way of staying current about marketing, here are five sites you should bookmark: Forbes.com CMO Network “On the Record” – Insightful interviews with marketing executives at leading companies. AdAge Video – A good mix of…

Last Updated November 15, 2012 John Ellett

General

Good resource for insight into digital marketing issues

I ran across this site today and thought I’d pass it along. Much more fact-based than many other sites. Pew Internet & American Life Project If you have others to suggest, please send them along.

Last Updated November 15, 2012 John Ellett

General

Website best practices for 2009

I believe there will be at least three key priorities for b-b websites in 2009: 1. Engage your audience with compelling content that advances the conversation towards a relationship/sale. This will mean presenting multiple forms of media, including text documents, photos, Flash modules and video,…

Last Updated November 15, 2012 John Ellett