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12 things I am thankful for in 2010

1.      To be able to walk and golf again and for the health care professionals who made it possible 2.      All the CMOs and marketing leaders who have graciously shared their time and wisdom with me as input for my upcoming book 3.      For Terri…

Last Updated November 15, 2012 John Ellett

General

What four characteristics do great marketers need? See what GE believes.

Sean Burke (@sean_burke), CMO of GE Healthcare IT, shared his insights on marketing with me recently. As we talked about how to build a high performance marketing organization, he shared some of the work GE has done on the subject. Beth Comstock, CMO of GE,…

Last Updated November 19, 2012 John Ellett

Best Marketing Practices the Digital Era

What’s the most important digital marketing discussion in 2010?

This question was posed on AdAge.com and the results of respondents reflect what we are hearing in our conversations with clients. The top response was Social Media (60%) and second was Optimization and Tracking (19%). Finishing with less than 10% each were Creative Innovation, Agency…

Last Updated November 19, 2012 John Ellett

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Five New Year’s resolutions for marketing leaders in 2010

It’s that time of year to reflect, renew and refocus. And resolutions are a time-honored tool to help us do these things. So here are five resolutions I propose for marketing leaders everywhere and ones that I hope to accomplish myself. In 2010 I resolve…

Last Updated November 16, 2012 John Ellett

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Mentoring resource for aspiring managers

Occasionally I encounter a resource that I must share. 3 Minute Mentor is one of those. The videos are the brainchild and production of Nigel Dessau, whose day job is CMO of AMD. In his free time (where he finds it, I don’t know) Nigel…

Last Updated November 16, 2012 John Ellett

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18 things I’m thankful for this year

1.   The surgeon, medical assistant, nurses and physical therapists whose dedication to their professions improved my quality of life immeasurably! 2.   All the new mothers and fathers at nFusion. It was a banner year! 3.   My two sons, now both college graduates, who are…

Last Updated November 15, 2012 John Ellett

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A marketer is a terrible thing to waste

This is the title of an article on BusinessWeek.com by Beth Comstock, chief marketing officer and senior VP at GE. In the article she asserts that marketing should be more prominent during challenging periods, not less. I couldn’t agree more, which is why I’m focused…

Last Updated November 16, 2012 John Ellett

General

Five great sites for marketing videos

If you prefer to watch instead of read as a way of staying current about marketing, here are five sites you should bookmark: Forbes.com CMO Network “On the Record” – Insightful interviews with marketing executives at leading companies. AdAge Video – A good mix of…

Last Updated November 15, 2012 John Ellett