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6sense Founder Shares Her Insights on the Power of Predictive Analytics to Improve B2B Marketing

Predictive marketing analytics is dramatically improving the effectiveness of B2B marketing. While at the Forrester B2B conference, I interviewed Amanda Kahlow, founder, executive chairman and chief strategy of 6sense, about the value of predictive analytics to B2B marketers and why Forrester rates 6sense the leader…

Last Updated October 10, 2017 nFusion

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Activating Predictive Marketing Analytics for Real Results

We all know that B2B marketers today are under increasing scrutiny to demonstrate contribution to pipeline, improve campaign effectiveness, and generate higher returns on their marketing investments. In order to accomplish these objectives, more and more marketers have adopted predictive marketing analytics to gain insights…

Last Updated October 9, 2017 nFusion

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New AI-Based Tools Are Transforming Social Media Marketing

Lux Narayan, CEO of Unmetric With the vast amounts of unstructured social data, the myriad of social media influencers and the growing number of requests for service via social channels, marketers can often get overwhelmed. Throwing more bodies at the problem doesn’t usually help much…

Last Updated October 3, 2017 John Ellett

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AI Will Disrupt Brand Building As We Know It, Says Gartner’s Andrew Frank

Andrew Frank has been studying artificial intelligence (AI) since the 1980s before becoming a game developer and eventually a interactive marketing technology expert for large agencies. Now as VP Distinguished Analyst with Gartner for Marketing Leaders, he assesses the impact of AI on marketing. He…

Last Updated July 11, 2017 John Ellett

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Product or Buyer Personas?

                                                        It is well known that product development starts with understanding how a user uses and finds value…

Last Updated June 21, 2017 Paul Seward

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Beyond the Hype: What Really Works in Mobile Marketing

I recently had the privilege of authoring a CMO Solution Guide for The CMO Club and Oracle Marketing Cloud on the most effective uses of mobile marketing. What I discovered in the process is that we should stop thinking about “mobile marketing” as a separate…

Last Updated May 5, 2017 John Ellett

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4 Keys to Marketing Martech

  You’ve seen all the data. Over 3000 martech companies are vying for the CMO’s technology budget which is expected to exceed that of CIO by the end of the decade. As the martech landscape gets more crowded and the competition to gain and retain…

Last Updated March 30, 2017 nFusion

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6 Lessons from the Bold Marketers who won 2017 Cojones Awards

6 Lessons from the Bold Marketers who won 2017 Cojones Awards Last Saturday during SXSW, we celebrated courageous marketers at the fourth annual Cojones Awards, presented by nFusion and supported by Datorama and Cvent. It was my privilege to interview each of the 19 finalists…

Last Updated June 21, 2017 John Ellett

Best Marketing Practices the Digital Era

SAP Hybris CMO On Why HBO’s ‘Westworld’ Foreshadows The Future Of Marketing

Artificial intelligence has become a hot topic for markers as technology advancements make it easier to use smart data to dynamically create tailored customer experiences. But is AI still science fiction for most marketers or is it an eminent reality? To get some answers to…

Last Updated January 17, 2017 John Ellett