What is a culturally relevant brand? Samsung’s new CMO has some thoughts.

I was able to sit down with Samsung’s new CMO, Ralph Santana, a few weeks ago to hear his insights on getting off to a fast start as a new marketing leader. He discussed his focus on building the Samsung brand and making it more relevant. He also shared his perspective on brand relevancy at a recent conference of the Association of National Advertisers. Here is Ralph addressing the ANA.