BtoB “Marketer of the Year” epitomizes change

When I was attending BtoB Magazine’s Best Awards in New York this week, I got the opportunity to meet Jeff Hayzlett, VP and Chief Business Development Officer for Kodak. Jeff won a BtoB’s Best award for Top Marketer, and I agree that his accomplishments are worthy of such distinction. The film business, long Kodak’s bread and butter, has declined from $5 billion to $500 million in a very short time period. The company had to change or die. It changed and now Kodak is a very different company.

I’m planning an interview with Jeff soon, but in the meantime here is a short clip of his thoughts expressed on BtoB Online.