Brands Still Learning How To Implement Responsive Design

Responsive design means creating websites that work across desktops, mobiles, tablets and any other device you can dream up. The idea is to give customers the best, most consistent user experience possible, no matter their device of choice, no matter where they are.

Brands that utilize response design for e-mail, for example, have an advantage when it comes to user engagement, though only a minority are optimizing their e-mail for responsive design.

This archived issue of the weekly design magazine Dolody caught our eye as it offers a comprehensive look at building responsive design websites from start to finish. We’ve homed in on the initial wireframes as an example of what nFusion’s Group Creative Director Bass Phillips calls “a super-simplified, yet open and collaborative approach. It’s lightweight, iterative and hints at an easiness to responsive — it’s almost like child’s play.”