6sense Founder Shares Her Insights on the Power of Predictive Analytics to Improve B2B Marketing

Predictive marketing analytics is dramatically improving the effectiveness of B2B marketing. While at the Forrester B2B conference, I interviewed Amanda Kahlow, founder, executive chairman and chief strategy of 6sense, about the value of predictive analytics to B2B marketers and why Forrester rates 6sense the leader in the category. We also discussed the emerging alliance between nFusion and 6sense to help clients marry predictive insights with relevant content aligned with the buyers journey to improve marketing’s contribution to the opportunity pipeline.