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6sense Founder Shares Her Insights on the Power of Predictive Analytics to Improve B2B Marketing

Predictive marketing analytics is dramatically improving the effectiveness of B2B marketing. While at the Forrester B2B conference, I interviewed Amanda Kahlow, founder, executive chairman and chief strategy of 6sense, about the value of predictive analytics to B2B marketers and why Forrester rates 6sense the leader…

Last Updated October 10, 2017 nFusion

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Activating Predictive Marketing Analytics for Real Results

We all know that B2B marketers today are under increasing scrutiny to demonstrate contribution to pipeline, improve campaign effectiveness, and generate higher returns on their marketing investments. In order to accomplish these objectives, more and more marketers have adopted predictive marketing analytics to gain insights…

Last Updated October 9, 2017 nFusion