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Marketing Leadership

“We mutually pledge to each other our Lives, our Fortunes, and our sacred Honor.”

These were the words that closed the Declaration of Independence and set into motion the most remarkable experiment in government. I love the Fourth of July because it is a reminder that when people commit themselves to change the course of human events, anything is…

Last Updated November 15, 2012 John Ellett

Brand Strategy in the Digital Era

3 things marketers can learn from Rory McIlroy

If you were like me and millions of other attentive golf fans who followed the U.S. Open this past week, you were treated to a performance of historical significance. Young Irishman Rory McIlroy broke just about every tournament record there was and endeared himself to…

Last Updated November 15, 2012 John Ellett