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Best Marketing Practices the Digital Era

How fast should you respond to comments on Facebook?

Last week, I shared a quote from the CEO of PF Chang’s China Bistro: “If you are going to open up a dialogue with customers, you better show up to the conversation.” So when I saw an article in Nation’s Restaurant News entitled, “Speed matters…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

Pepsico’s Julie Hamp on integrating social media

One of my highlight’s from this spring’s SXSW Interactive conference (#sxswi) was a discussion I had with Julie Hamp. In her role as SVP, Chief Communications Officer at Pepsico, she sees first-hand both the challenges and opportunities associated with social media. She is quite candid…

Last Updated November 15, 2012 John Ellett

Brand Strategy in the Digital Era

My 5 favorite quotes from leading restaurant marketing executives

Last week I was fortunate to attend the annual conference of the National Restaurant Association’s Marketing Executive Group in Chicago. There were several great speakers from inside and outside the industry. Here are some of my favorite quotes (or paraphrases) from the event. Howard Putnam,…

Last Updated November 15, 2012 John Ellett

Marketing Leadership

What Jim Stengel, former P&G CMO, learned about leading change

Jim Stengel, the former CMO of Procter & Gamble, is one of the most respected marketing executives in the world and, after talking with him recently about the role of a marketing leader as a change agent, I now understand why. Following are a few…

Last Updated November 15, 2012 John Ellett