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Best Marketing Practices the Digital Era

The Masters embraces the digital world!

There are few events as old school as this week’s Masters golf tournament. Anyone who¬†has had the good fortune to visit the tournament appreciates the manual scoreboards, the lack of jumbo televisions and the infamous pimento cheese sandwiches. But I’ve been impressed with how actively…

Last Updated November 15, 2012 John Ellett

General

What can marketers learn from vampires?

Last week I visited with Jack Pan, EVP of Marketing for Summit Entertainment, the producers of the highly popular Twilight movie series. The vampire characters in these movies have generated a passionate following among young women. The official Facebook page for The Twilight Saga alone…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

10 digital ways to activate local store traffic

Any marketer who is trying to drive business through a local venue is challenged with the increasing array of ways to engage consumers. Improving the efficiency and effectiveness of local store marketing has never been more daunting or more critical. The historical methods of Sunday…

Last Updated November 15, 2012 John Ellett