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Best Marketing Practices the Digital Era

The big news at SXSWi…

…was that there wasn’t any big news. And that’s not necessarily a bad thing. What this told me is that digital and social marketing have become part of the mainstream conversation among marketers. The questions are no longer, “What is it?” and, “Should we?” The…

Last Updated November 15, 2012 John Ellett

General

SXSW Interactive is in full swing!

I’m sitting in the Samsung Blogger Lounge on day two of the annual SXSW Interactive conference. By the size of the crowds, the event looks to be more popular than ever. And by the ticker on the interactive wall, there have already been over 60,000…

Last Updated November 15, 2012 John Ellett

Brand Strategy in the Digital Era

Social capital or brand equity: which will be more important?

How people make decisions these days is not the same as it used to be. My family is no different. When I’m looking for a new restaurant I’ll turn to Yelp. When my wife is looking for a contractor she checks out Angie’s List. Son…

Last Updated November 15, 2012 John Ellett