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Best Marketing Practices the Digital Era

Mobile marketing mistake #1: treating smart phones and tablets the same

This weekend, while using my iPad, I visited a website (that will remain nameless to protect the guilty) that delivered an all-to-common and frustrating user experience. The website sensed my device and chose to present the mobile version of the website. Unfortunately, that site was…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

Best Super Bowl Ad Integration with Digital Marketing

This year I want to weigh in on the post-Super Bowl ad critique with a  twist: Which ads involved customers the best after the :30 second spot ended? This type of integration is increasingly important for brands that want to leverage their broadcast media spend…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

Top 10 B-to-B Marketing Trends for 2011. Key Theme: Digital!

BtoB Magazine just released its top 10 trends for marketing in 2011 based on research conducted among marketing executives, agencies and industry experts. It’s a very good summary. Here is the list with my brief commentary. For the full article, click here. Budgets shift more…

Last Updated November 15, 2012 John Ellett

Marketing Leadership

Celebrating the past decade. So what’s next?

We just celebrated nFusion’s 10th anniversary as an integrated marketing agency, so I thought it was time for some quick reflection on the past decade and some pontification on what the next 10 years may hold. When we started in 2001 the dot.com bubble had…

Last Updated November 15, 2012 John Ellett