What would you like to see?

Brand Strategy in the Digital Era

Who should be connecting your culture and brand DNA?

According to Charlie Lawrence, General Manager¬† of¬† Franke Kitchen Systems Luxury Products Group, it should be the CMO. I had the opportunity to meet Charlie at the recent CMO Council Summit last week where he talked about the unique position of a marketing leader to…

Last Updated November 15, 2012 John Ellett