What would you like to see?

General

12 things I am thankful for in 2010

1.      To be able to walk and golf again and for the health care professionals who made it possible 2.      All the CMOs and marketing leaders who have graciously shared their time and wisdom with me as input for my upcoming book 3.      For Terri…

Last Updated November 15, 2012 John Ellett

General

What four characteristics do great marketers need? See what GE believes.

Sean Burke (@sean_burke), CMO of GE Healthcare IT, shared his insights on marketing with me recently. As we talked about how to build a high performance marketing organization, he shared some of the work GE has done on the subject. Beth Comstock, CMO of GE,…

Last Updated November 19, 2012 John Ellett

Best Marketing Practices the Digital Era

User opinions matter in making a decision. 3 things you can do about it.

According to a report just published by eMarketer, online opinions about products matter a great deal. The experiences of other customers is an important part of making a purchase decision. It always has been, but today’s buyers are not limited to their word-of-mouth networks. Technology…

Last Updated November 15, 2012 John Ellett