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Best Marketing Practices the Digital Era

Really?!? “Not all CMOs going digital.” CMOs, it’s time to get with it!

When I saw this headline in AdWeek,  Not all CMOs Going Digital, I was floored. I couldn’t believe what I was reading. According to research from the @CMO_Council: 78 percent of CMOs agreed that “digital channels are important to their organization” Just 38 percent “believed…

Last Updated November 15, 2012 John Ellett

Brand Strategy in the Digital Era

What is a culturally relevant brand? Samsung’s new CMO has some thoughts.

I was able to sit down with Samsung’s new CMO, Ralph Santana, a few weeks ago to hear his insights on getting off to a fast start as a new marketing leader. He discussed his focus on building the Samsung brand and making it more…

Last Updated November 15, 2012 John Ellett

Brand Strategy in the Digital Era

Five things we all can learn from Gap’s “logogate”

Welcome Chris Barnard, creative director at nFusion and today’s guest blogger. Here are Chris’ insights on the Gap logo fiasco: Two weeks after its introduction it’s safe to say that the new Gap logo was an epic fail of massive proportions. And any misstep of…

Last Updated November 15, 2012 John Ellett