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Best Marketing Practices the Digital Era

How can you separate your “ego” from your “ideas?” Pixar may have an answer.

I had a great conversation today with one of our agency leaders about what it takes to build a culture of collaboration. We were discussing how people often get defensive about their ideas and have a difficult time hearing others’ perspectives. They take the criticism…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

Can customer segmentation lead to better products? Just ask Motorola Mobility’s CMO

At many companies the most basic marketing practices can sometimes get overlooked, especially at companies that are engineering-driven. So when Bill Ogle stepped into the role of CMO at Motorola Mobility one of his first acts was to gain insight into the distinct needs of…

Last Updated November 15, 2012 John Ellett

The New Marketing Leader

Should CMOs be Batman or Robin?

I read two posts last week that got me thinking about superheroes and sidekicks. One was by Rob Enderle entitled¬† HP’s Hurd, Dunn and Fiorina Could Learn from Superheroes. The other was on AdAge.com by Jack Neff entitled Meet the New and Evolved CMO Rock…

Last Updated November 15, 2012 John Ellett

The New Marketing Leader

Why the difference between “ownership” and “accountability” can be huge

I had a great conversation this week with Colin Buechler, Senior VP of Sales and Marketing at Lifesize, a fast-growing video conferencing company, about improving collaboration between the sales organization and the marketing organization. Colin recently added the sales responsibility to his role after guiding…

Last Updated November 15, 2012 John Ellett