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The New Marketing Leader

Tenure of CMOs is lengthening. But will that last?

In late June Spencer Stuart released its annual survey of CMO tenure and the results were a bit surprising. Tenure has lengthened to 35 months, up almost seven months over 2008. Tom Seclow, in an interview with BrandWeek, speculated that there were two main reasons….

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

5 good CMO blogs. Why aren’t there more?

I wanted to share a few of the blogs written by CMOs that I follow and add some new ones I hadn’t seen before. What I discovered in researching new ones is that there are very few blogs written by CMOs! I was amazed and…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

Do you lead based on “policies” or on “principles?”

I had an encounter this week that reminded me the difference between policies and principles. The pre-owned car I bought a few months ago came with Sirius Radio and the subscription was still active when I left the lot. That was great until last week…

Last Updated November 15, 2012 John Ellett

Best Marketing Practices the Digital Era

A boomer CEO’s journey through social media, part 4: wisdom of crowds

Have you ever been faced with a decision and you didn’t know where to turn for advice? Increasingly, I’m finding that I am one of millions who is turning to the wisdom of crowds for help. Wisdom of crowds is based on the concept that…

Last Updated November 15, 2012 John Ellett

The New Marketing Leader

How to build a high-performance marketing organization: lessons from Capital One Bank’s marketing leader, Peter Horst

I’ve had the privilege of knowing Peter Horst for years; he’s now Senior Vice President of Marketing at Capital One Bank, and I’ve always found him to be a smart and thoughtful marketing leader. So it was a pleasure to discuss his approach to starting…

Last Updated November 15, 2012 John Ellett