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The New Marketing Leader

Marketing leader of the week: Erin Nelson, CMO, Dell

Sixteen years ago I started the marketing communications function for a little PC company in Austin, so it was a real pleasure to sit down a few weeks ago with Erin Nelson, the current CMO of Dell, to share stories about leading marketing and being…

Last Updated November 15, 2012 John Ellett

The New Marketing Leader

A case for optimism

Are you feeling any of the following: Frustration that the economy and budgets remain challenged? Exhaustion from working hard just to stay afloat? Dismay that it may take two more years just to get back to where you were two years ago? If so, you…

Last Updated November 15, 2012 John Ellett

The New Marketing Leader

Are others taking credit for your work? Let’s hope so!

Marketing is inherently a team sport. Some team members have leading roles. Others play more supportive roles. I was reminded of this last week while having lunch with Margaret Franco, VP of Integrated Marketing Communications at AMD. Margaret is establishing new methods for her team…

Last Updated November 15, 2012 John Ellett

The New Marketing Leader

Do dictators make good marketing leaders?

I’ve been following a debate that was prompted by a column in Entrepreneur Magazine by George Cloutier, The Turnaround Ace. The title, “Your Company Is not a Democracy: The most effective leaders are benevolent dictators who hold employees accountable,” sums up his point of view….

Last Updated November 16, 2012 John Ellett

The New Marketing Leader

Marketing leadership lessons from July 4, 1776

“When, in the course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the laws of nature and…

Last Updated November 16, 2012 John Ellett