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Brand Strategy in the Digital Era

How can you be different?

I just discovered John Moore’s blog, Brand Autopsy, and appreciate his recommendation of a new book by Harvard Business School professor Youngme Moon, entitled Different: Escaping the Competitive Herd. The video that explains the book is engaging and thought-provoking, so I’ve included it on the…

Last Updated November 15, 2012 John Ellett

The New Marketing Leader

100 Most Creative People in Business. Who’s missing?

Fast Company recently published its 2010 list of the most creative people in business. Quite an interesting list of names, some familiar and some not so familiar. Here is the top 10: Lady Gaga, pop artist Eddy Cue, Apple Interest Services Elizabeth Warren, consumer advocate…

Last Updated November 15, 2012 John Ellett

Brand Strategy in the Digital Era

25 best-loved advertising taglines: do you agree?

Forbes just had a panel of marketers rate their favorite taglines of all times. It makes for interesting reading, some trips down memory lane and the natural pondering of how I would change the list. Here are the top five: BMW: “The ultimate driving machine”…

Last Updated November 15, 2012 John Ellett